Top 5 Books for Agency New Business

I’ve been reading a lot lately. New business and marketing for agencies needs to always evolve, and no more so than right now. Here are some of the most valuable books I’m referencing a lot at the moment.

1. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd — Allan Dib

  • prospect,
  • lead, and
  • customer.

Dib discusses three action steps to take within each stage. These action steps create the nine steps to a successful marketing plan. Used in tandem, these components help expand your customer base, increase your profits, and increase your visibility in the marketplace.

2. Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business — Donald Miller

It’s a very simple easy to follow book that can help agencies define their core value proposition, set up their website so that it generates leads and build an automated system for inbound leads. If you’re a new business owner, creative agency owner or digital agency owner, I highly recommend you grab a copy and start following his steps to build your agency brand.

3. Buy This Book. Win More Pitches. — Peter Levitan

4. Agencynomics — Spencer Gallagher and Peter Hoole

5. This Is Marketing: You Can’t Be Seen Until You Learn to See — Seth Godin

Attract New Business for Your Agency With These 5 Books



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Lucy Snell

I am a new business and marketing strategist and I help creative agencies build their brand and win more business.