In all honesty, I’ve yet to see any true value from organic posting on Instagram. In February, I posted consistently on Instagram using a mix of stories, normal posts, carousel posts and a few reels. I mixed up my content with value-added content (“how to” stuff), topical content, and a…

Writing case-studies for all your client projects is a bit of a tick-boxing exercise and agencies often miss a trick here. Written well, case-studies can engage the reader, it can inspire them, it can draw them into the story of what it would be like to work with you. Before…

Interesting about challenging the "when" we choose a lo-alc beer. For me, I think it would always be something I would drink instead of an alchololic drink rather than something I might have in the day to quench my thirst.

I’ve been reading a lot lately. New business and marketing for agencies needs to always evolve, and no more so than right now. Here are some of the most valuable books I’m referencing a lot at the moment. 1. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd — Allan Dib Allan Dib’s 1-Page Marketing Plan sets out a very simple successful marketing…

Even as offices are beginning to open up and people are returning slowly back to their desks, we’re hearing that virtual pitches may be here to stay. …

When it comes to agency new business, many agency owners are hesitant to make the follow up phone calls, afraid of the possible rejection, unsure how to approach calls and are putting this part off. Unfortunately with new business, making phone calls is THE most important part of the process…

If anything good is to come out of this very strange period, it’s that we are seeing some incredible initiatives emerge where people in our creative industry are offering support and help to others in need. Brands, organisations, and SMEs still need creative or strategic input, they still need work…

We all recogonise that COVID-19 represents a humanitarian challenge that is unprecedented in recent times. In the UK we are 6 weeks in lockdown, although it feels like a lifetime but none of us have ever worked through anything quite like this. What we do know is that new business…

My business partner Katie and I were recently invited onto The Fuel Podcast hosted by Keith Smith to discuss whether or not creative agencies should be pausing their new business activity in a crisis and what the new normal of sales looks like. You can have a listen here. The…